The concept of CRM has shifted over the years from a digital Rolodex of information to its current incarnation as a fully-realized sales and marketing “enablement” solution. But as markets grow and fragment, and consumer behaviors and technologies evolve at a rapid pace, CRM must keep up with those changes in order to remain valuable to sales-driven organizations.
So what will CRM look like for the rest of 2018 and beyond? Here are a few of the trends currently shaping the space.
Integration of tools, features and services is a trend across every digital discipline, and for good reason. Who wants to manage 15 different logins and dashboards and spend their days dealing with information overload and workflow bottlenecks?
Software, in particular, is seeing high demand for all-in-one CRM software solutions due not only to the dozens of different data points that must be tracked for hundreds to thousands of customers, but also the need to view that data in a holistic way. A key benefit of CRM is the ability to create operational efficiencies and better salesmanship through data analytics.
The best part of this all-in-one solution is that teams from across the organization stay within one system to accomplish their designated tasks, keeping the customer life cycle up to date and viewable in its entirety in one digital space.
Although many CRM needs will overlap, every organization is different. Different customers, different sales teams, and different goals. CRMs typically provide a base product that can technically be customized, but not without bringing in outside tech support such as developers and systems administrators to perform the actual adjustments and implementation.
The problem with this approach is that companies end up having to pay extra for additional features and setup and, in some cases, have to abandon a decision if the implementation does not go as planned and there isn’t high adoption.
When a CRM is designed with seamless customization in mind from the start, organizations can easily make whatever tweaks they need and ramp up without external support resources or excessive downtime.
3. Visitor tracking
Visitor tracking allows your sales agents to add an additional level of engagement with prospects and customers. There is a tremendous amount of data that can be pulled from visitor tracking information, including macro-level insight like customer behavioral patterns across your industry, and more client-focused details such as your prospects’ individual consumer research patterns.
Visitor tracking also lets you know which pages or content drive the most engagement on your site, and helps measure the effectiveness of marketing and advertising campaigns. Essentially, knowing where your customer has been lets you know where they want to go and how you can meet them there.
4. Speech recognition
Think of the voice recognition on your phone or home media system-your Siri or Alexa or Echo. You can use it to type, find specific things within your phone or in the cloud, and even search the internet. A speech-recognition-enabled CRM works in much the same way, allowing you to dictate notes after calls with customers and prospects, quickly dictate and send timely email and text communications, as well as perform internet or database searches in an instant. Speech recognition ultimately increases productivity for people who want to work more quickly and efficiently, without being limited by how many words per minute they can type.
So where does Repbox stand?
Repbox is an all-in-one CRM/sales platform which integrates with various other technologies and is easily used as your “do it all” utility tool for your business. Each of our clients has a completely custom system, designed to match their way of doing business. Our experience in multiple web disciplines allows for us to assist all of our clients in integrating their systems or website for such purposes as visitor tracking or lead generation. A new component for Repbox speech recognition is currently in the works, utilizing similar technology found in an iPhone or Amazon device. We’re on top of the latest trends. Let us show you how via a one-on-one demo.